Let’s say that you’re at an interview for a job you really want, and the interviewing committee asks, “Obviously, we’re interested in you… — Let’s say that you’re at an interview for a job you really want, and the interviewing committee asks, “Obviously, we’re interested in you for this position since we’ve called you in, but we’re still reviewing a handful of candidates and want to select the best one. …

While plant-based, or vegan, diets have been a way of eating for millions for years, they seem to having a moment. These days, there’s not… — While plant-based, or vegan, diets have been a way of eating for millions for years, they seem to having a moment. These days, there’s not a fast-food restaurant out there that doesn’t offer an Impossible™ burger or some similar alternative. Regardless of the brand and whether it’s a burger for…

The Great Transfer of Wealth is coming. That’s the transition of money from Baby Boomers and Generation X parents to their Millennial… — The Great Transfer of Wealth is coming. That’s the transition of money from Baby Boomers and Generation X parents to their Millennial children. In fact, by 2030, Millennials are expected to inherit some $68 trillion from their parents. With Joe Biden’s proposed changes to eliminate the step-up in basis on…

When you meet someone new, one of the first questions you’ll likely be asked is, “What do you do?” Most of the time, this is a pretty easy… — When you meet someone new, one of the first questions you’ll likely be asked is, “What do you do?” Most of the time, this is a pretty easy question to answer. But it gets a little more challenging when you’re unemployed. …

Are you sharing your brand with the masses? If even the thought of that idea makes you hug tighter to your checkbook, you’re not alone… — Are you sharing your brand with the masses? If even the thought of that idea makes you hug tighter to your checkbook, you’re not alone. Advertising can be expensive-especially for the little guys. But what if you could get free press coverage? When you hear “press coverage,” you likely think…

Are you happy in your job? The likelihood is that you’re not. In fact, a recent study showed that close to 60% of people do not feel… — Are you happy in your job? The likelihood is that you’re not. In fact, a recent study showed that close to 60% of people do not feel they’re in a good job. And those are the people who are out there seeking something different. If you’re currently looking for a…

Now that it’s October, that means holiday marketing 2019 is here. It’s time to get ready for Halloween, Thanksgiving, Christmas, and New… — Now that it’s October, that means holiday marketing 2019 is here. It’s time to get ready for Halloween, Thanksgiving, Christmas, and New Year, not to mention Hanukkah, Kwanzaa, and even Festivus! If you haven’t yet started, you don’t have much time to get up and running, but with some tricks…

SEO and content are a lot like peanut butter and jelly. They both work (and taste good) individually, but when you put them together, the… — SEO and content are a lot like peanut butter and jelly. They both work (and taste good) individually, but when you put them together, the effects are magnified. Why, then, are so many companies only talking about content or SEO? Companies these days seem to be focused on SEO and…

When it comes to creating a marketing piece, whether for print or online, there are a few things that must be included. Most people are… — When it comes to creating a marketing piece, whether for print or online, there are a few things that must be included. Most people are pretty good about including a logo and business name. Some remember to add a website, email, or phone number. But even with the how to…