How to Get Free Press Coverage

Are you sharing your brand with the masses? If even the thought of that idea makes you hug tighter to your checkbook, you’re not alone. Advertising can be expensive-especially for the little guys. But what if you could get free press coverage?

When you hear “press coverage,” you likely think of PR, or public relations. Of course, hiring a PR firm to get you in newspapers, books, radio, or television is another…