SEO and Content: Do You Need Both?

SEO and content are a lot like peanut butter and jelly. They both work (and taste good) individually, but when you put them together, the effects are magnified.

Why, then, are so many companies only talking about content or SEO? Companies these days seem to be focused on SEO and digital advertising (aka PPC) primarily. But they forget about the importance of content marketing. On the flip side, some…