When it comes to creating a marketing piece, whether for print or online, there are a few things that must be included. Most people are pretty good about including a logo and business name. Some remember to add a website, email, or phone number. But even with the how to contact you, many business professionals forget the why. You have to provide the way as a well as a reason to take that next step. If you’re not including a clear CTA in marketing materials, you are likely missing a number of opportunities.