What Makes the Impossible™ Burger So Alluring?

Impossible Burger, Photo by Ilya Mashkov on Unsplash

While plant-based, or vegan, diets have been a way of eating for millions for years, they seem to having a moment. These days, there’s not a fast-food restaurant out there that doesn’t offer an Impossible™ burger or some similar alternative. Regardless of the brand and whether it’s a burger for lunch or a sausage for breakfast, you can find these meat alternatives all around. What’s the allure? And why is…